发送增强型电子商务数据

Question

当我登陆确认页面时，我运行下面的代码。

var purchaseObject = {
  'id': $OrderID,
  'revenue': $total,
  'shipping': $deliverycost
};
if (couponCode.length) {
  purchaseObject['coupon'] = couponCode;
}
ga('ec:setAction', 'purchase', purchaseObject);
ga('ec:send');

两次发送都会生成错误消息。

Plugin "ec" does not have method "send".

和

Error calling a plugin method: {0: "ec:send"}

我已经添加了

ga('require', 'ec');

在头部和其他事件有效所以我不明白为什么发送不起作用。

Answer 1

EEC 没有发送方法，您使用电子商务数据设置操作，这将与下一次网页浏览（或其他交互）一起发送。参见 example from the Google documentation:

// Transaction level information is provided via an actionFieldObject.
ga('ec:setAction', 'purchase', {
  'id': 'T12345',
  'affiliation': 'Google Store - Online',
  'revenue': '37.39',
  'tax': '2.85',
  'shipping': '5.34',
  'coupon': 'SUMMER2013'    // User added a coupon at checkout.
});

ga('send', 'pageview');     // Send transaction data with initial pageview.

注意最后一条评论 - 交易随网页浏览一起发送。如果您不想要其他综合浏览量，请使用事件。

Answer 2

可以通过活动发送：

ga('ec:setAction', 'purchase', {          // Transaction details are provided in an actionFieldObject.
  'id': 'T12345',                         // (Required) Transaction id (string).
  'affiliation': 'Google Store - Online', // Affiliation (string).
  'revenue': '37.39',                     // Revenue (currency).
  'tax': '2.85',                          // Tax (currency).
  'shipping': '5.34',                     // Shipping (currency).
  'coupon': 'SUMMER2013'                  // Transaction coupon (string).
});
ga('send','event','Ecommerce','Purchase','revenue', {nonInteraction: true});

发送增强型电子商务数据

Send enhanced ecommerce data

google-analytics

enhanced-ecommerce