如何为 Google 标记 Schema.org 的在线活动？

Question

我已经按要求使用了 Event schema for describing an online event, but Google asks for location 属性。

您会使用哪种架构？如果您使用 Event 架构，您将如何设置 location 属性?

<script type='application/ld+json'>
{
    "@context": "http://www.schema.org",
    "@type": "Event",
    "name": "This is the event name",
    "url": "http://example.com",
    "performer" : {
        "@type": "Person",
        "name" : "Daniel G.",
        "additionalName" : "Dani",
        "description": "This is my description"
    },
    "description": "This is the description of the event",
    "startDate": "2017-06-03T14:38:00+02:00",
    "endDate": "2017-06-03T15:08:00+02:00",
    "duration": "PT30M",
    "inLanguage": "es",
    "image" : "http://example.com/image.jpg",
    "offers": {
        "@type": "Offer",
        "price": 10,
        "availability" : "http://schema.org/InStock",
        "priceCurrency": "EUR",
        "url": "http://example.com"
    }
}
</script>

Answer 1

Event 也可能是在线活动的正确类型（并且没有其他更合适的类型可用）。

Google、according to their documentation，仅支持实体活动的富媒体搜索结果。

因此，您无法为在线活动获得 Google 富媒体搜索结果。您当然可以保留标记（并省略 location 属性）。

¹ 请参阅问题 applicability of Event to online events e.g. consider Webinar subtype。

Answer 2

现在可以使用其他标记来描述 online/offline 事件。对于 Event check out the new eventAttendanceMode 属性，它至少接受来自以下选项（枚举）的值：OfflineEventAttendanceMode、OnlineEventAttendanceMode、MixedEventAttendanceMode。

Answer 3

根据 this example，您可以将位置用作 URL。

如何为 Google 标记 Schema.org 的在线活动？

How to mark up an online event with Schema.org for Google?

schema.org

google-rich-snippets