调整 Adwords 竞价排名脚本以应用于特定广告组

Question

我正在尝试编辑 Google AdWords Bid-To-Position 脚本，以便它会调整我选择的广告组的关键字出价。现在我正在尝试使用数组中的广告组 ID，将其分配给变量 "campaignSelector"，然后获取该变量的关键字。以下是我到目前为止所拥有的。无论出于何种原因，我不断收到错误 - TypeError：无法在对象 [AdGroupSelector] 中找到函数关键字。（第 24 行）。有人可以帮忙吗？

// Ad position you are trying to achieve.
var TARGET_AVERAGE_POSITION = 3;

// Once the keywords fall within TOLERANCE of TARGET_AVERAGE_POSITION,
// their bids will no longer be adjusted.
var TOLERANCE = 0.1;

// How much to adjust the bids.
var BID_ADJUSTMENT_COEFFICIENT = 1.05;

function main() {
  raiseKeywordBids();
  lowerKeywordBids();
}

function raiseKeywordBids() {
  // Condition to raise bid: Average position is greater (worse) than
  // target + tolerance
  var ids = [2123818938];
  var campaignSelector = AdWordsApp.adGroups().withIds(ids);


  var keywordsToRaise = campaignSelector.keywords()
    .withCondition("Status = ENABLED")
    .withCondition("AveragePosition > " + (TARGET_AVERAGE_POSITION + TOLERANCE))
    .orderBy("AveragePosition ASC")
    .forDateRange("LAST_7_DAYS")
    .get();

  while (keywordsToRaise.hasNext()) {
    var keyword = keywordsToRaise.next();
    keyword.setMaxCpc(keyword.getMaxCpc() * BID_ADJUSTMENT_COEFFICIENT);
  }
}

function lowerKeywordBids() {
  // Conditions to lower bid: Ctr greater than 1% AND
  // average position better (less) than target - tolerance
  var ids = [2123818938];
  var campaignSelector = AdWordsApp.adGroups().withIds(ids);

  var keywordsToLower = campaignSelector.keywords()
    .withCondition("Ctr > 0.01")
    .withCondition("AveragePosition < " + (TARGET_AVERAGE_POSITION - TOLERANCE))
    .withCondition("Status = ENABLED")
    .orderBy("AveragePosition DESC")
    .forDateRange("LAST_7_DAYS")
    .get();


  while (keywordsToLower.hasNext()) {
    var keyword = keywordsToLower.next();
    keyword.setMaxCpc(keyword.getMaxCpc() / BID_ADJUSTMENT_COEFFICIENT);
  }
}

Answer 1

// Ad position you are trying to achieve.
var TARGET_AVERAGE_POSITION = 1;

// Once the keywords fall within TOLERANCE of TARGET_AVERAGE_POSITION,
// their bids will no longer be adjusted.
var TOLERANCE = 0.1;

// How much to adjust the bids.
var BID_ADJUSTMENT_COEFFICIENT = 1.05;

function main() {
  raiseKeywordBids();
  lowerKeywordBids();
}

function raiseKeywordBids() {
  // Condition to raise bid: Average position is greater (worse) than
  // target + tolerance
  var ids = [];
  var AdGroupSelector = AdWordsApp.adGroups().withIds(ids);

  var adGroupIterator = AdGroupSelector.get();
  while (adGroupIterator.hasNext()) {
    var adGroup = adGroupIterator.next();

    var keywordsToRaise = adGroup.keywords()
      .withCondition("Status = ENABLED")
      .withCondition("AveragePosition > " + (TARGET_AVERAGE_POSITION + TOLERANCE))
      .orderBy("AveragePosition ASC")
      .forDateRange("LAST_7_DAYS")
      .get();

    while (keywordsToRaise.hasNext()) {
      var keyword = keywordsToRaise.next();
      keyword.setMaxCpc(keyword.getMaxCpc() * BID_ADJUSTMENT_COEFFICIENT);
    }
  }
}

function lowerKeywordBids() {
  // Conditions to lower bid: Ctr greater than 1% AND
  // average position better (less) than target - tolerance
  var ids = [];
  var AdGroupSelector = AdWordsApp.adGroups().withIds(ids);

  var adGroupIterator = AdGroupSelector.get();
  while (adGroupIterator.hasNext()) {
    var adGroup = adGroupIterator.next();

    var keywordsToLower = adGroup.keywords()
      .withCondition("Ctr > 0.01")
      .withCondition("AveragePosition < " + (TARGET_AVERAGE_POSITION - TOLERANCE))
      .withCondition("Status = ENABLED")
      .orderBy("AveragePosition DESC")
      .forDateRange("LAST_7_DAYS")
      .get();


    while (keywordsToLower.hasNext()) {
      var keyword = keywordsToLower.next();
      keyword.setMaxCpc(keyword.getMaxCpc() / BID_ADJUSTMENT_COEFFICIENT);
    }
  }
}

调整 Adwords 竞价排名脚本以应用于特定广告组

Adjust Adwords bid-to-position script to apply to specific ad groups

javascript

google-ads-api