为 Google Analytics 电子商务跟踪代码将变量从 PHP 转换为 Javascript

Question

我正在尝试在网站上安装 Google Analytics 电子商务跟踪，虽然我已将其安装在正确的位置，但我不确定如何使用我的 PHP 代码来动态创建电子商务交易。 Google 提供的示例 js 代码如下所示：

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-XXXXXXX-X']);
  _gaq.push(['_trackPageview']);
  _gaq.push(['_addTrans',
    '1234',           // transaction ID - required
    'Acme Clothing',  // affiliation or store name
    '11.99',          // total - required
    '1.29',           // tax
    '5',              // shipping
    'San Jose',       // city
    'California',     // state or province
    'USA'             // country
  ]);

   // add item might be called for every item in the shopping cart
   // where your ecommerce engine loops through each item in the cart and
   // prints out _addItem for each
  _gaq.push(['_addItem',
    '1234',           // transaction ID - required
    'DD44',           // SKU/code - required
    'T-Shirt',        // product name
    'Green Medium',   // category or variation
    '11.99',          // unit price - required
    '1'               // quantity - required
  ]);
  _gaq.push(['_trackTrans']); //submits transaction to the Analytics servers

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();

</script>

假设我的交易 ID 是一个名为 $ID 的 PHP 变量，total 是一个名为 $amount 的变量，等等

如何在我的跟踪代码中使用这些变量将正确的信息动态发送到 Google？

Answer 1

如果 Javascript 在您的 HTML 输出中，您可以将 PHP echo 右内联（假设您使用的是 .php 文件而不是 .html 个文件：

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-XXXXXXX-X']);
  _gaq.push(['_trackPageview']);
  _gaq.push(['_addTrans',
    <?php echo $ID; ?>, // transaction ID - required
    'Acme Clothing',    // affiliation or store name
    '11.99',            // total - required
    '1.29',             // tax
    '5',                // shipping
    'San Jose',         // city
    'California',       // state or province
    'USA'               // country
  ]);

   // add item might be called for every item in the shopping cart
   // where your ecommerce engine loops through each item in the cart and
   // prints out _addItem for each
  _gaq.push(['_addItem',
    <?php echo $ID; ?>, // transaction ID - required
    'DD44',             // SKU/code - required
    'T-Shirt',          // product name
    'Green Medium',     // category or variation
    '11.99',            // unit price - required
    '1'                 // quantity - required
  ]);
  _gaq.push(['_trackTrans']); //submits transaction to the Analytics servers

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();

</script>

或者如果您的 javascript 在脚本文件中，您可以在加载 javascript 文件之前将 javascript 变量写入 html 页面，然后使用此新变量（在下面的示例中 transactionID）：

<script>
    var transactionID = <?php echo $ID; ?>;
</script>

<script src="js/myscript.js"></script>

Answer 2

<?php
$order = Mage::getModel('sales/order')->load(Mage::getSingleton('checkout/session')->getLastOrderId()); 
$subtotal = $order->getSubtotal();
$order_id = $order->getId(); //the id of the order
//$order->getIncrementId();//the increment id of the order
$gtotal = $order->getGrandTotal();//grand total of the order 
$address = $order->getBillingAddress()->getData();
$city = $address['city'];
$state = $address['region'];
$country = $address['country_id'];
$shippingVal=$order->getShippingAmount();
$taxAmount=$order->getTaxAmount();
?>
<script type="text/javascript">
ga('require', 'ecommerce');
ga('ecommerce:addTransaction', {
  'id': '<?php echo $order_id; ?>',                     // Transaction ID. Required.
  'affiliation': '',   // Affiliation or store name.
  'revenue': '<?php echo $gtotal;?>',               // Grand Total.
  'shipping': '<?php echo $shippingVal;?>',                  // Shipping.
  'tax': '<?php echo $taxAmount;?>'                     // Tax.
});
<?php 
$items = $order->getAllItems();
$itemcount=count($items);
$name=array();
$unitPrice=array();
$sku=array();
$ids=array();
$qty=array();
foreach ($items as $itemId => $item)
{
$product = Mage::getModel('catalog/product')->load($_item['product_id']);
$cats = $product->getCategoryIds();
foreach ($cats as $category_id) {
    $_cat = Mage::getModel('catalog/category')->setStoreId(Mage::app()->getStore()->getId())->load($category_id);
        $category = $_cat->getName();             
    }

    ?>
ga('ecommerce:addItem', {
  'id': '<?php echo $order_id; ?>',                     // Transaction ID. Required.
  'name': '<?php echo $item->getName(); ?>',    // Product name. Required.
  'sku': '<?php echo $item->getSku(); ?>',                 // SKU/code.
  'category': '<?php echo $category; ?>',         // Category or variation.
  'price': '<?php echo $item->getPrice(); ?>',                 // Unit price.
  'quantity': '<?php echo $item->getQtyToInvoice(); ?>'                   // Quantity.
});
<?php 
}
?> 
ga('ecommerce:send');
</script>

我想来晚了，但这应该在活动模板的 success.phtml 文件上完成。请注意，您必须拥有 Universal Analytics 才能使此语法正常工作。

为 Google Analytics 电子商务跟踪代码将变量从 PHP 转换为 Javascript

Converting variables from PHP to Javascript for Google Analytics e-Commerce Tracking code

javascript

php

google-analytics-api

e-commerce

google-analytics-firebase