Google Analytics Measurement Protocol 衡量交易但不衡量产品数据

Question

给定有效载荷：

v=1
&tid=UA-REDACTED
&ds=web
&cid=REDACTED
&uid=15844
&uip=REDACTED
&ua=Mozilla%2f5.0+(Windows+NT+10.0%3b+Win64%3b+x64)+AppleWebKit%2f537.36+(KHTML%2c+like+Gecko)+Chrome%2f68.0.3440.106+Safari%2f537.36
&ul=en-gb
&dp=%2f
&dh=www.devserver.com
&t=transaction
&ti=TestTxn8TI
&tr=105
&tt=10
&ts=5
&cu=EUR
&ds=web
&pr1id=testsku
&pr1nm=test%20product%20description
&pr1ca=hardware
&pr1pr=100
&pr1qt=1
&pr2id=testsku2
&pr2nm=another%20description
&pr2ca=hardware
&pr2pr=20
&pr2qt=2
&pa=purchase

它正在正确衡量交易：

但是没有关联的产品数据。如何显示产品数据？

Answer 1

在我看来，您将电子商务命中率与增强型电子商务命中率混合在一起。

根据 Enhanced Ecommerce Tracking 的 Measurement Protocol 文档：

Important: Enhanced Ecommerce parameters must be sent with an existing hit (e.g. pageview, event), but cannot be sent with the Ecommerce transaction or item hit types.

话虽如此，继续发送 Ecommerce Tracking 下的命中：

触发交易命中

v=1
&tid=UA-XXXXX-Y
&cid=555
&t=transaction
&ti=TestTxn8TI
&tr=105
&ts=5
&tt=10
&cu=EUR

交易中每个产品的触发项目命中

v=1
&tid=UA-XXXXX-Y
&cid=555
&t=item
&ti=testsku
&in=test%20product%20description
&ip=100
&iq=1
&iv=hardware
&cu=EUR

v=1
&tid=UA-XXXXX-Y
&cid=555
&t=item
&ti=testsku2
&in=another%20description
&ip=20
&iq=2
&iv=hardware
&cu=EUR

如果您有兴趣在增强型电子商务跟踪下发送命中，只需将命中类型从 transaction 更改为 pageview，例如：

    v=1
    &tid=UA-XXXXX-Y
    &cid=555
    &t=pageview
    &dh=www.devserver.com
    &dp=%2f
    &ds=web
    &uid=15844
    &uip=REDACTED
    &ua=Mozilla%2f5.0+(Windows+NT+10.0%3b+Win64%3b+x64)+AppleWebKit%2f537.36+(KHTML%2c+like+Gecko)+Chrome%2f68.0.3440.106+Safari%2f537.36
    &ul=en-gb
    &ti=TestTxn8TI
    &tr=105
    &tt=10
    &ts=5
    &cu=EUR
    &pa=purchase
    &pr1id=testsku
    &pr1nm=test%20product%20description
    &pr1ca=hardware
    &pr1pr=100
    &pr1qt=1
    &pr2id=testsku2
    &pr2nm=another%20description
    &pr2ca=hardware
    &pr2pr=20
    &pr2qt=2

希望对您有所帮助！

Google Analytics Measurement Protocol 衡量交易但不衡量产品数据

Google Analytics Measurement Protocol Measuring Transaction but not Product Data

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