组织徽标需要 url

Question

我有以下 JSON-LD:

{
  "mainEntity": {
    "itemListElement": [{
      "author": {
        "@id": "https://www.example.co.uk/gardens-and-driveways/blog/author/test",
        "image": "https://www.example.co.uk/blog/authors/no-image",
        "name": "Test Author",
        "@type": "Person"
      },
      "publisher": {
        "@id": "http://www.example.co.uk",
        "logo": "https://www.example.co.uk/logo.png",
        "name": "Test Organisation",
        "@type": "Organization"
      },
      "datePublished": "2015-08-10T11:04:33",
      "headline": "Blog headline",
      "image": "https://www.example.co.uk/blog-image.jpg",
      "url": "https://www.example.co.uk/blog-article",
      "name": "Blog Article",
      "@type": "BlogPosting"
    }],
    "@type": "ItemList"
  },
  "url": "https://www.example.co.uk/blog-category-page",
  "@context": "https://schema.org/",
  "description": "Blog articles in this category",
  "name": "Blog category",
  "@type": "CollectionPage"
}

如果我 try to validate using Google's validator 将抛出发布者组织 logo 字段的错误。

https://www.example.co.uk/logo.png (A value for the url field is required.)

查看 documentation for Organization 它说 logo 可以是字符串或图像类型，为什么会失败？

相反，如果您只是尝试自己验证 Organization 位，它将通过：

{
  "@id": "http://www.example.co.uk",
  "logo": "https://www.example.co.uk/logo.png",
  "name": "Test Organisation",
  "@type": "Organization"
}

Answer 1

对于文章的出版商实体，Google 自己的准则要严格一些：

https://developers.google.com/search/docs/data-types/article

这表明需要将发布者图像标记为 ImageObject。

组织徽标需要 url

Organization logo needs url

schema.org

json-ld

google-rich-snippets