如何获取 Bigquery 中唯一页面浏览量的 Google Analytics 定义

Question

https://support.google.com/analytics/answer/1257084?hl=en-GB#pageviews_vs_unique_views

我正在尝试计算 Google 分析在其界面上每天的唯一页面浏览量总和我如何使用 bigquery 获得等效项？

Answer 1

有两种用法：

1) 一种是如原始链接文档所述，将完整的访问者用户 ID 及其不同的会话 ID：visitId 组合起来，并计算它们。

SELECT
  EXACT_COUNT_DISTINCT(combinedVisitorId)
FROM (
  SELECT
    CONCAT(fullVisitorId,string(VisitId)) AS combinedVisitorId
  FROM
    [google.com:analytics-bigquery:LondonCycleHelmet.ga_sessions_20130910]
  WHERE
    hits.type='PAGE' )

2) 另一个只是计算不同的 fullVisitorIds

SELECT
  EXACT_COUNT_DISTINCT(fullVisitorId)
FROM
  [google.com:analytics-bigquery:LondonCycleHelmet.ga_sessions_20130910]
WHERE
  hits.type='PAGE'

如果有人想在样本 public 数据集上进行试验，可以使用 tutorial how to add the sample dataset.

Answer 2

对于 uniquePageViews 你最好使用这样的东西：

SELECT
  date,
  SUM(uniquePageviews) AS uniquePageviews
FROM (
  SELECT
    date,
    CONCAT(fullVisitorId,string(VisitId)) AS combinedVisitorId,
    EXACT_COUNT_DISTINCT(hits.page.pagePath) AS uniquePageviews
  FROM
    [google.com:analytics-bigquery:LondonCycleHelmet.ga_sessions_20130910]
  WHERE
    hits.type='PAGE'
  GROUP BY 1,2)
GROUP EACH BY 1;

Answer 3

其他查询与我的 Google Analytics 帐户中的唯一浏览量指标不匹配，但以下匹配：

SELECT COUNT(1) as unique_pageviews
FROM (
    SELECT 
        hits.page.pagePath, 
        hits.page.pageTitle,
        fullVisitorId,
        visitNumber,
        COUNT(1) as hits
    FROM [my_table]
    WHERE hits.type='PAGE' 
    GROUP BY 
        hits.page.pagePath, 
        hits.page.pageTitle,
        fullVisitorId,
        visitNumber
)

Answer 4

因此，2022 年 EXACT_COUNT_DISTINCT() 似乎已弃用..
同样对我来说，
fullvisitorid+visitNumber+visitStartTime+hits.page.pagePath
的以下组合总是比上述解决方案更精确：

SELECT 
    SUM(Unique_PageViews)
FROM
    (SELECT 
        COUNT(DISTINCT(CONCAT(fullvisitorid,"-",CAST(visitNumber AS string),"-",CAST(visitStartTime AS string),"-",hits.page.pagePath))) as Unique_PageViews
    FROM 
        `mhsd-bigquery-project.8330566.ga_sessions_*`,
        unnest(hits) as hits
    WHERE 
        _table_suffix BETWEEN '20220307'
        AND '20220313' 
        AND hits.type = 'PAGE')

如何获取 Bigquery 中唯一页面浏览量的 Google Analytics 定义

How to get the Google Analytics definition of unique page views in Bigquery

google-analytics

google-bigquery