如何为 LocalBusiness 指定多个 areaServed（例如多个城市）？

Question

很多企业服务于多个城市。

在https://schema.org/areaServed（JSON LD）中应该如何表达？

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Service",
  "serviceType": "Weekly home cleaning",
  "provider": {
    "@type": "LocalBusiness",
    "name": "ACME Home Cleaning"
  },
  "areaServed": {
    "@type": "City",
    "name": "New York"
  },
... ?
</script>

应该是：

"areaServed": {
        "@type": "City",
        "name": "New York"
      },
"areaServed": {
        "@type": "City",
        "name": "Buffalo"
      },
"areaServed": {
        "@type": "City",
        "name": "Syracuse"
      },

或类似的东西：

"areaServed": {
        "@type": "City",
        "name": "New York",
        "name": "Buffalo",
        "name": "Syracuse"
      },

还是别的？

Answer 1

根据 Schema 文档，属性 areaServed 可以具有以下类型之一的值：

AdministrativeArea

GeoShape

Place

Text

这里没有您在示例中指出的城市类型。所以我使用 Place 类型作为我对你的建议（替代方案是 AdministrativeArea 类型）：

{
  "@context": "https://schema.org/",
  "@type": "Service",
  "serviceType": "Weekly home cleaning",
  "provider": {
    "@type": "LocalBusiness",
    "name": "ACME Home Cleaning"
  },
  "areaServed": {
    "@type": "Place",
    "name":[ "New York","Buffalo"]
  }
  }

要使用替代方法，只需将名称更改为 type。

Answer 2

根据 schema.org 文档，城市是“AdministrativeArea”的“更具体类型”，因此使用它没有错。

（不幸的是，没有足够的积分将其写为 nikant25s 评论下的评论，但认为提及这一点很重要）

我会这样写：

"areaServed": [{  
  "@type": "City",  
  "name": “New York”,  
  "sameAs": "https://en.wikipedia.org/wiki/New_York_City"  
},  
{  
  "@type": "City",  
  "name": “Buffalo”,  
  "sameAs": (the Wiki-page for the right Buffalo)  
}],

因为有很多同名的城市，所以最好使用 sameAs 属性来指定您指的是哪一个 :)

如何为 LocalBusiness 指定多个 areaServed（例如多个城市）？

How to specify more than one areaServed (eg multiple municipalities) for a LocalBusiness?

structured-data

schema.org

json-ld